Smarter = Faster There’s nothing wrong with being average or below average For that matter, average isn’t even real!

There is a lot of NOISE how!  

Every(body) is unique or different when viewed in comparison. 

So how do we differentiate in a world that has become average? 

The majority of current bike fitting systems put you in a world of each body doing the same thing at the same time, at the same place?   Being average ensures social currency but doesn’t afford creative innovation. 

 People who achieve unprecedented success do the unexpected. They excel through an unconventional approach and an unmerciful pursuit of uncovering something new!

  SMARTER = FASTER!